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Enjoy the tactile and nostalgic experience of lighting up a matchstick with Hibi. Meaning ‘day to day’ in Japanese, Hibi create incense in the form of matchsticks. Each stick burns for 10 minutes, bringing calm and invigoration to your day.

Cypress is the traditional fragrance of trees enveloping your mind with a nostalgic serenity.

Ideal for soothing a restless mind and getting back clear thoughts.


Painstakingly trialled and refined over 3 years, hibi incorporates natural paper fibres, wax and charcoal into meticulously balanced ince