On a busy corner of Fitzroy's iconic Smith St (recently voted #1 in Time Out's 30 Coolest Streets In The World), Burnside is a bustling espresso-slinging location for local bar owners, record store regulars and just about everyone else making their way along one of Melbourne's most recognisable streets.\nWhen the Burnside crew were looking for the perfect coffee mug, they took the search as seriously as they take the coffee that would be served in it. Having trouble finding the exact cup they had in mind, a friend put them onto Milligram, and, as co-founder Jona Gunn put it, "we went from not being able to find anything to having trouble narrowing down to just one". \n \n\n \nAfter settling on Kinto's elegantly simple Stacking Mug, Jona laid out the initial design the team wanted for the cafe, and Matt, Milligram’s Corporate \u0026amp; Bespoke consultant, did the rest. "He liaised directly with our graphic designer on the layout\/technical aspects (not my strong suit!)," said Jona, "and he kept us up-to-date throughout the job, which is always reassuring."\nThe end result was as satisfying as that first sip of a strong coffee. "The turnaround time was incredibly fast," said Jona, "and the results exceeded our expectations so I have no hesitation in recommending Milligram."